Top 10 Brands that Failed
Sometimes the best teacher is failure. Watchmojo.com posted this video about 10 brands that didn't make it and some reasons why. Great...
A Camping Trip and a Brand Strategy
Several years ago, a friend of mine and I set off on a trip to a predetermined destination. We knew the general location of the...
Does your message align with reality?
Scott Adams captures the essense of making sure that what you say is what people will actually experience. No point in saying something...
Great video on what a brand is and what it means
We saw this great video by the University of East Anglia in the UK and thought you might enjoy. For us it captured the feeling and...
12 tips for a great trade show season
Tradeshows can be a great place to Build your Brand and grow your business . . . if you plan ahead. We’ve all been to tradeshows and...
The Surprising Power of Promotional Products
We came across this article that was published in the NY Times. It makes some great points on the power of promotional products and how...
2 Great quotes on what a brand is!
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos, the founder of Amazon.com "A brand is no longer...
7 tips to build brand awareness on a budget
We all wish we had more money to spend on building our brand's awareness. When money gets tight, marketing is usually the first to go. ...
What Physics taught me about Marketing
We saw this video recently by Dan Cobley, a marketing director at Google, and thought it had some great concepts for a company trying to...
5 Keys to Building a Powerful Brand
What do Coca-Cola, The Home Depot, Apple and Nike share in common? Well, not much. Except that they’re all powerful brands. Rabada is...
